Exploratory data analysis (EDA) is one of the most fun and rewarding parts of the data science process. EDA is also one of the most important as it can be highly generative of crucial insights that can act as a springboard for later machine learning models or pipelines. As a data scientist, you have to juggle several skill sets that are both technical and nontechnical. You need to code in Python, SQL, R, or your language of choice, understand the context of your data and the questions you’re trying to answer, and you need to communicate your findings throughout to various parties. You’re also managing expectations from stakeholders, project timelines, and business goals.

During EDA, you’re putting together the puzzle pieces of the data story without knowing the full picture yet. You can imagine yourself as a detective or an excavationist trying to piece together a story. As exciting as EDA can be, it can also feel overwhelming and confusing.

In this post, we’ll be breaking down the what, why, and how of exploratory data analysis. We’ll start with a brief overview of what exploratory data analysis is, why it’s important, a high-level approach, and then we’ll dig into a specific example of EDA using a Goodreads dataset available on Kaggle. Throughout the example, we’ll cover some of the fundamental libraries for you to be successful as a data explorer. All of the code presented in the post is available in the embedded canvas. With that, let’s start digging into EDA.

## What is exploratory data analysis?

Renowned American mathematician and statistician, John Tukey, famously promoted the concept of exploratory data analysis in opposition to what he called confirmatory data analysis in his 1970 book, *Exploratory Data Analysis*. For Tukey, the spirit of exploratory data analysis is letting data lead you to the hypotheses, rather than determining hypotheses and then running statistical tests to confirm them.

EDA falls into the category of descriptive analytics–you’re describing what is happening in the data without too much manipulation or complex models. The core principles of exploratory data analysis can be broken into the following:

- Answer the question:
**“what is going on here?”**Note that we are asking questions without making assumptions about what they are. **Visualize your data**, don’t just look at numbers and tables.**Be curious**–ask questions and remove any assumptions you have about what your results SHOULD look like. If something looks off, look at it more closely.**Be flexible**–you won’t always know what the next step is, and you need to be ready to pivot and try a different approach or revisit something you’ve already done.**EDA, just like the rest of data science, is iterative**, so you might have to run the same sets of code or create the same visualizations with some tweaks a couple times.

## Why is exploratory data analysis important?

A common understanding in the data science community is that the best model cannot save bad data. This is certainly true, and if you want to learn more about the earlier stages of the data science process, such as data profiling, data preparation, and data transformation, we have posts on those concepts too. You can think of exploratory data analysis as the connective tissue between data preparation and running statistical tests and building models.

### Data science process

We can break the data science process down roughly into:

**Problem context:**business, industry, company interests, goals, and projects**Data gathering:**whether this is extracting or mining raw data, querying existing databases, your data needs to come from somewhere before you can start looking at it**Data preparation:**putting the data in the right format, augmenting existing datasets, profiling the data, etc.**Exploratory data analysis:**what this post is about!**Data cleaning:**type conversion, handling missing data, handling duplicate data, transforming data for a specific model, filtering and subsetting your data**Statistical tests and machine learning models:**testing your hypotheses, predictive and prescriptive analytics.**Presenting results:**reports, dashboards, presentations, and data-driven decisions given to stakeholders, answering any questions others have about your process and conclusions

As stated earlier, data science is iterative, so the steps of the process are a bit fluid. But EDA is what lets you really understand your data and generate interesting insights rooted in the data. It is also important to note that EDA and data cleaning are highly connected. As you explore your data, you get a sense of how you need to filter, subset, and transform your data in preparation for future analysis, based on the hypotheses you have generated. In the example we go through later in this post, you will see that we switch between tasks that seem more exploratory and tasks that seem more like data cleaning. This is to be expected, and part of the fun of data science. You never know what you’ll find until you start asking questions.

## EDA in Einblick

At Einblick, we’re working to shorten time to insight for data scientists, by operationalizing mundane and repetitive tasks, and building an intuitively and innately collaborative data science canvas. Although the data science workflow has traditionally been done in Python notebooks, such as Jupyter or Google Colab, the linearity of notebooks is too restrictive, particularly for an expansive exercise like EDA. When performing EDA, you have to find and tug at different analytical threads. Your work should match your mental model better, and as you do EDA, several interconnected work branches is more natural than a single linear flow.

A few of the key features that make Einblick great for EDA:

**Freedom with organization:**expansive, highly visual canvas, and you can use bookmarks and data zones to stay organized, and click through your canvas like a slide deck**Flexibility of code:**Python cells and SQL cells let you code as you would in a notebook, in a more freeing environment**Collaborative and approachable:**Einblick is made for collaboration (check out live mode!), and EDA particularly benefits from domain experts, who may be nontechnical, but Einblick’s code optional cells, like the chart, will allow them the space to ask questions and understand the data better**Progressive computation engine:**built off 6 years of research at MIT and Brown University, Einblick’s unique backend gives you results on terabytes of data in seconds**Reusable data science snippets:**Einblick cells are code optional so you can save time as you profile, join, and filter your data, and build models using AutoML, among other processes

We offer different solutions for any size team, but you can get started for free. Let us know if you have any questions. We’re always happy to offer customer support.

## Exploratory data analysis: a high-level approach

Now that we’ve covered on a high-level what EDA is, and why it’s important, we’ll provide an overview of how to think about exploratory data analysis. We’ll break up the approaches into three main dichotomies:

**Continuous vs. Categorical Data:**What kind of data do you have? What kind of data are you interested in?**Non-graphical vs. Graphical EDA:**Are you using numbers or visualizations? What would help guide your next step?**Univariate vs. Multivariate EDA:**Are you analyzing one variable or the relationship between multiple variables?

### Continuous vs. Categorical Data

This dichotomy is less talked about online than the other two divisions of EDA, but arguably it is the core of any sort of data exploration–what kind of data do you have? Remember that the data holds the story, and we are just trying to unearth it. We cannot make the data tell a story that it does not already have within itself. Certain plots are only appropriate for continuous variables. Some plots only make sense for categorical data, and some plots need both continuous and categorical variables to give you the most information.

Understanding what type of data each variable should be stored in is critical, and converting your data to a different type can unlock a lot more analysis. For example, in many research surveys, it is common to ask questions on a Likert scale. The usual answer options are “Strongly Agree”, “Agree”, “Disagree”, and “Strongly Disagree”. Should the data on this survey question be coded as numerical? 1, 2, 3, and 4? Or should it be categorical, just using the answer options? Or should it be ordinal, there is an order to the categories?

### Non-graphical vs. Graphical EDA

A common division in EDA is whether you’re using a non-graphical or graphical approach. In general, you will need a combination to extract the most information, and to present your results in the most impactful way. When we say “non-graphical EDA,” we’re referring to descriptive statistics, for example, measures of central tendency (mean, median, mode), measures of dispersion (standard deviation, IQR, range, variance), minimum, maximum, and number of observations. Having the hard numbers helps us to understand the context of the data. For example, an outlier is defined by the context. We can’t know if 5 is very big or very small unless we have a grasp on the descriptive statistics.

As powerful as numbers can be, graphs and plots can also give us a lot of information. Graphical EDA can range from scatter plots and box plots to histograms and heat maps. Especially with Python, there are a number of ways to adjust each visualization to make sure you’re extracting the right story from your data. Plots that you create during exploratory data analysis can always be polished for more formal reporting later as well.

### Univariate vs. Multivariate EDA

Another common way to categorize EDA is univariate vs multivariate. Essentially, in the process of EDA, you will explore variables independently of each other, and in concert. How you tune the visualizations you make will depend on whether or not you’re currently looking into just one variable or many at the same time. Linear regression is one case in which variable relationships are particularly important. Linear regression is a statistical technique for predicting the value of one variable based on the value of another. You may have heard of linear regression in the context of “for every 1-unit change in X, we expect a ____-unit change in Y.” Multivariate graphical EDA can be particularly useful in determining whether the use of linear regression is appropriate or not.

## Exploratory data analysis in Python

Data science is one of the fields where there truly is no substitute for hands-on experience. Real data, particularly interesting data, is messy. For the last part of the article, we’ll walk you through the process our team took when exploring a Goodreads dataset from Kaggle. You can follow along on the following canvas. We’ve created different, labeled data zones, added in explanatory annotations, as well as bookmarks. We broke down the canvas into the following data zones:

**Red:**initial EDA on Goodreads data, includes importing relevant packages**Yellow:**initial EDA on continuous variables**Green:**univariate EDA on continuous variables and data cleaning**Blue:**univariate EDA on categorical variables and data cleaning**Purple:**multivariate EDA

In the red zone, we started by importing a number of important packages. The list is not exhaustive, but is typically a good starting point for EDA.

```
import pandas as pd
import numpy as np
from datetime import datetime
import matplotlib.pyplot as plt
import seaborn as sns
# Sets the theme of the plots
sns.set_theme()
```

### pandas & NumPy: Python statistics packages

The two Python statistics packages we always start with are `pandas`

and `numpy`

.

- pandas: a free, open source Python library. Using
`pandas`

, you can manipulate DataFrame objects, commonly seen as`df`

, which are 2-D structures that behave similarly to a table, where you can store different kinds of data. - NumPy: a free, open source, Python library built for scientific computing. The NumPy library augments Python with the
`ndarray`

object, which is an n-dimensional array, as well as highly efficient methods to operate on arrays and matrices.

Additionally, we also import the `datetime`

library, which is helpful for manipulating dates and times.

### matplotlib & seaborn: Python visualization libraries

The two Python visualization libraries we started with are `matplotlib`

and `seaborn`

. There is debate in the community about which visualization packages are best for data science. Our main focus in this post will be on `seaborn`

, but you can read more about others in our post on data cleaning.

- Matplotlib: a foundational Python visualization library, on which many other libraries and packages are based.
- Seaborn: based on
`matplotlib`

, and creates graphs that can appear a bit more polished.

### Goodreads: exploratory data analysis example

Goodreads is a popular social site for cataloging one’s reading habits, replete with reviews, ratings, and annual reading challenges. The Goodreads dataset from Kaggle was built using the now-retired Goodreads API.

### Initial exploratory data analysis (Red)

Since we’ve already imported our packages, we can start doing some initial EDA, still in the red data zone. For our very first few lines of code, we’ll stick with the `pandas`

package, and just get some descriptive information about our dataset. We used four functions:

`df.shape`

to get the dimensions of the dataset`df.head()`

to view the first`n`

rows of the dataset (default is 5 rows

From `df.head()`

, we can see that each observation is a book. This begs the question of uniqueness of each row, for example for different editions of the same book, are they all grouped in one entry or are there separate entries? How do we want to handle this?

`df.info()`

to summarize data types, column names, and missing data`df.describe()`

to get some descriptive statistics about the continuous variables in the dataset

We found the results of `df.info()`

particularly interesting as we had expected the `num_pages`

and `average_rating`

columns to be an `int`

rather than an `object`

. We already know a couple of places where we can dig further. There also doesn’t appear to be missing data, since the non-null count matches the row count from `df.shape`

. But sometimes missing data can be hidden as missing values can be coded differently. We’ll have to verify later.

Unsurprisingly, there are some books that have 0 ratings and 0 text reviews, based on the minimum value of `ratings_count`

and 0 `text_reviews_count`

.

### Initial EDA on continuous variables (Yellow)

`sns.pairplot(df)`

One of our favorite `seaborn`

functions is `sns.pairplot(df)`

, which creates a grid of histograms showing the distribution of each continuous variable, as well as a scatter plot of each pair of continuous variables. It’s a great snapshot so you can get a sense of anything worth exploring further. Since we only have three continuous variables at the moment, we’ll likely re-run this plot again after we’ve cleaned up the data a bit more.

You’ll notice that the histograms of `ratings_count`

and `text_reviews_count`

is really hard to see. So let’s look into these two variables further using individual box plots and histograms.

```
# Create subplots via matplotlib
fig, axs = plt.subplots(2, 2, figsize = (10, 10))
# Create each histogram in one of the four axes
sns.histplot(df, x = "ratings_count", ax = axs[0,0])
sns.histplot(df[df["ratings_count"] < 100000], x = "ratings_count", ax = axs[0,1])
sns.histplot(df[df["ratings_count"] < 10000], x = "ratings_count", ax = axs[1,0])
sns.histplot(df[df["ratings_count"] < 3000], x = "ratings_count", ax = axs[1,1])
# Space out graphs and show plots
fig.tight_layout()
plt.show()
```

Box plots are a great way to understand outliers in continuous variables. Histograms are great to get a clearer picture of the distribution of continuous variables. Both of these plots will come up later when we look at multivariate EDA as well. For both variables, we created several iterations of each plot with different subsets of the data, and used the `plt.subplots()`

function from `matplotlib`

to create a compact layout. From these plots, we can definitely tell there is a very skewed distribution for both of these variables. We may need to transform the variables at a later time.

### Univariate EDA on continuous variables into data cleaning (Green)

In the green zone, we start exploring some additional variables that are continuous, namely `publication_date`

, `average_rating`

, and `num_pages`

, and also transform the `ratings_count`

and `text_reviews_count`

columns.

```
In [11]: type(df.publication_date[0])
Out[11]:
str
```

When we use the `type()`

function, we determine that `publication_date`

is stored as a `string`

rather than a `datetime`

object.

```
In [12]: df["publication_datetime"] = [datetime.strptime(date, "%m/%d/%Y" ) for date in df["publication_date"]]
Out [12]:
ValueErrorTraceback (most recent call last)
...
ValueError: day is out of range for month
```

But when we try to convert the data using the `datetime.strptime()`

function, we get an error saying that the "day is out of range for month." We’ll need to investigate further. To do this, we’ll handle the exception using the `try`

and `except`

keywords.

```
publication_datetime = []
count_none = 0
# Convert to datetime, and handle ValueError exception temporarily
for i in range(len(df["publication_date"])):
try:
publication_datetime.append(datetime.strptime(df["publication_date"][i], "%m/%d/%Y"))
except ValueError:
publication_datetime.append(pd.NaT)
count_none += 1
print(count_none)
df["publication_datetime"] = publication_datetime
```

In the case of a `ValueError`

, we’ll append `pd.NaT`

or “not a time” to the list of converted values, and then add to our count of missing values. We can then use `pd.isna()`

to subset the dataframe to check out what’s happening in the rows with missing publication dates.

It seems that the data has been shifted over for about 6 books. This affects more than one column.

Next, we converted the `average_rating`

column using the same code.

Next, we saved the logarithm of the `ratings_count`

and `text_reviews_count`

columns as two new columns. We used the NumPy library to get the logarithm. To handle the large number of books that have 0 ratings or 0 reviews, we used the `warnings`

package to treat warnings as errors, so we can use the `try`

and `except`

statements again.

```
import warnings
warnings.filterwarnings("error") # Turns RuntimeWarning into an error
log_ratings_count = []
log_text_reviews_count = []
# Small constant to prevent error when taking log(0)
log_c = 1
# Count missing data
count_ratings_none = 0
count_reviews_none = 0
for i in range(len(df["ratings_count"])):
# Get log of ratings_count
try:
log_ratings_count.append(np.log(df["ratings_count"][i]))
except RuntimeWarning:
log_ratings_count.append(np.log(log_c))
count_ratings_none += 1
# Get log of text_reviews_count
try:
log_text_reviews_count.append(np.log(df["text_reviews_count"][i]))
except RuntimeWarning:
log_text_reviews_count.append(np.log(log_c))
count_reviews_none += 1
print("Books without ratings: " + str(count_ratings_none))
print("Books without reviews: " + str(count_reviews_none))
# Add new columns
df["log_ratings_count"] = log_ratings_count
df["log_reviews_count"] = log_text_reviews_count
# Drop missing publication date and rating data
df = df[df["publication_datetime"].notna() & df["avg_rating_float"].notna()]
# Return warnings to default
warnings.filterwarnings("default")
# Convert num_pages to int
df["num_pages"] = pd.to_numeric(df["num_pages"])
```

There are different ways to handle `log(0)`

in cases where you need to transform your data AND don’t want to drop any rows. The technique we’re using here is to add a very small constant, `log_c`

to 0 and then taking the logarithm of that. Then we’re dropping all books with missing publication and average rating data.

```
Books without ratings: 80
Books without reviews: 624
```

Based on our code, we can see that there were 80 books without any ratings, and 624 books without any reviews.

### Univariate EDA on categorical variables into data cleaning (Blue)

To visualize the distribution of categorical variables, we’ll use the `sns.countplot()`

function and stylize it a bit so that the tick labels are more legible. You can read more about how to customize seaborn plots in our post about data cleaning, as well as in their official documentation.

We can also use `df[“column”.value_counts()`

to get a count of values for each category in a given column. We can modify the results to sort by value using the `sort_values()`

function as well.

```
In [15]: print(df["language_code"].value_counts().sort_values())
Out [15]:
nl 1
ale 1
ara 1
wel 1
nor 1
glg 1
srp 1
tur 1
gla 1
msa 1
rus 2
swe 2
lat 3
enm 3
ita 5
en-CA 7
por 10
grc 11
zho 14
mul 19
jpn 46
ger 99
fre 143
en-GB 214
spa 218
en-US 1408
eng 8907
Name: language_code, dtype: int64
```

From both the graphical and non-graphical EDA, we can see that the `language_code`

column separates English into 4 categories: `en-CA`

, `en-GB`

, `en-US`

, `eng`

but most of the English books are just tagged as `eng`

.

`df["language"] = df["language_code"].replace({'en-CA': 'eng', 'en-GB': 'eng', 'en-US': 'eng'})`

Given that, we decided to code all English books using the generic `eng`

tag. We did this using the `df[“column”].replace()`

function. Given the use-case, we used a dictionary to map the values, but there are a variety of ways to use this function to replace values.

```
In [17]: pd.set_option('display.max_rows', None)
df["publisher"].value_counts().sort_index()
Out [17]:
...
SparkNotes 11
Speak 7
Specialty Press 1
Spectra 22
Spectra Books 11
Spectra/Bantam Books (NYC) 1
Sphere 4
Springer 5
...
```

Next, we explored the `publisher`

column. Based on initial exploration, we can see that there are 2,289 “unique” publishers, but upon further digging, we can see that some publishers that seem to be duplicated in the dataset. For example, "Spectra" and "Spectra Books" are two separate values in the dataset. For the purposes of this article, we won’t dive into how to handle text data, but this would be a good opportunity to consult a domain expert, who may have more knowledge of which publishers actually have distinct subsidiaries versus publishers that should just count as the same entity.

`df[df["title"].str.contains("Potter") & df["authors"].str.contains("Rowling")].sort_values('publication_datetime')`

Earlier, we had also posed the question about different editions of books, so we took a popular book series to see how it was represented in the data. We subsetted for books with "Potter" in the title, and had "Rowling" in the author column. Although each individual book in the 7-book series is not represented more than once, we do see different translations of the books. For further models, it might be important to consider if subsetting just for English books makes more sense since that dominates the dataset.

Additionally, if we check out the `authors`

column, we can see that multiple authors are separated by a `/`

. Is this the best way to store the data? Should we create columns called `author1`

and `author2`

? Likely `author2`

would be a really sparse column. Should the `authors`

column be a column of lists? Authorship is important as certain authors may be more famous, thus drawing more reviews and ratings.

### Multivariate EDA (Purple)

Lastly, to wrap up EDA, we’ll examine some multivariate relationships. First, we’ll re-create the `sns.pairplot()`

now that we’ve created new columns, and converted some columns from text to numeric data.

We can see our new columns incorporated. It seems that the distributions still look a bit odd, even after log transforming the `ratings_count`

and the `text_reviews_count`

columns. As a result, we might not be able to run certain statistical models that have assumptions about the underlying data distributions.

```
# Get the top 5 publishers
top_five = df["publisher"].value_counts().sort_values().tail(n = 5).index
type(top_five)
df = df[df["publisher"].isin(top_five)]
```

Next, there are tons of publishers, but we can see that there are a handful that publish way more books than any other, so we filtered for just the top five publishers.

Then we can create color-coded box plots and scatter plots to see if there’s anything interesting to observe. For `sns.boxplot()`

we can do this by specifying the `x`

and `y`

arguments. For `sns.scatterplot()`

we can select the `hue`

of the points to be the `publishers`

.

Nothing immediately jumps out, but there are a number of combinations of variables that we can explore now that we have a better understanding of our data. We hope this was a helpful walkthrough! Let us know if you try out Einblick.

## Frequently asked questions

Exploratory data analysis falls into the category of descriptive analytics–you’re describing what is happening in the data without too much manipulation or complex models. The core principles of exploratory data analysis can be broken into the following:

-Answer the question: **“what is going on here?”** Note that we are asking questions without making assumptions about what they are.

-**Visualize your data**, don’t just look at numbers and tables.

-**Be curious**–ask questions and remove any assumptions you have about what your results SHOULD look like. If something looks off, look at it more closely.

-**Be flexible**–you won’t always know what the next step is, and you need to be ready to pivot and try a different approach or revisit something you’ve already done.

-**EDA, just like the rest of data science, is iterative**, so you might have to run the same sets of code or create the same visualizations with some tweaks a couple times.

Exploratory data analysis, or EDA is the process of understanding and describing the underlying dataset. The two main ways of doing this are non-graphical and graphical EDA.

-**Non-graphical EDA **involves calculating summary statistics, such as measures of central tendency, and measures of dispersion. In Python, you can do this using packages like `pandas`

and `numpy`

.

-**Graphical EDA** entails creating scatter plots, box plots, histograms, heat maps, and other plots to visualize your data. In Python, you can use packages like `matplotlib`

, `seaborn`

, and `plotly`

.

EDA is a fluid process, and so there is not a clear step-by-step guide that you can follow every time, but keeping in mind these two methods will help you explore the data.

Python is a high-level, general-purpose programming language highly suited for data science, including exploratory data analysis. Some common Python packages used for EDA include `matplotlib`

, `seaborn`

, and `plotly`

for visualization, and `pandas`

and `numpy`

for calculating summary statistics and basic data manipulation.

There are two main methods involved in exploratory data analysis: non-graphical and graphical EDA.

-**Non-graphical EDA** refers to descriptive statistics, for example, measures of central tendency (mean, median, mode), measures of dispersion (standard deviation, IQR, range, variance), minimum, maximum, and number of observations.

-**Graphical EDA** can range from scatter plots and box plots to histograms and heat maps.

One step-by-step approach to EDA, where your data is stored in a `pandas`

dataframe called `df`

, could look like:

**1. **Initial non-graphical EDA with `pandas`

, using functions like `df.shape`

, `df.head()`

, `df.info()`

, and `df.describe()`

**2.** Initial graphical EDA with `seaborn`

, using `sns.pairplot(df)`

to profile continuous variables**3. **More graphical EDA with `seaborn`

, using functions like `sns.histplot()`

to explore individual variables**4. **Initial data cleaning to standardize formatting and data types**5. **Univariate non-graphical and graphical EDA on categorical variables. This could entail using the function `value_counts()`

, and creating bar plots.**6.** Multivariate graphical EDA on the different variables. You can use colors in the various plots to indicate different categories in scatter plots, or create box plots comparing the distribution of continuous variables between categories of data.

The main parts of exploratory data analysis or EDA are non-graphical and graphical EDA. Non-graphical EDA is the process of calculating summary statistics about the data. Graphical EDA is the process of creating various plots and visualizations to help understand the data. You need both non-graphical and graphical EDA to get a holistic view of your data. The insights gleaned from EDA can then spur further analysis and inquiries. As exploratory data analysis is iterative, it can overlap with data cleaning, and you may return to EDA throughout your data science process.

There are three main dichotomies with which to think about EDA:

**-Non-graphical vs. Graphical EDA:** Are you using summary statistics or visualizations? What would help guide your next step?**-Univariate vs. Multivariate EDA: **Are you analyzing one variable or the relationship between multiple variables?**-Continuous vs. Categorical Data: **What kind of data do you have? What kind of data are you interested in?

These dichotomies will shape the kinds of visualizations you make and the kinds of statistics you calculate. As with every other step of the data science process, your data is your guide.

Python has several libraries, packages, and modules well-suited to exploratory data analysis, and other parts of the data science workflow. In Python, `pandas`

and `numpy`

are two useful packages for non-graphical EDA, and `matplotlib`

, `seaborn`

, and `plotly`

are different visualization packages that assist in graphical EDA.

The two main kinds of data you’ll encounter, and thus will use in EDA, are continuous data and categorical data. Continuous data can have any value between some minimum and maximum value, such as distance driven, volume of liquid, etc. Categorical data, sometimes called discrete data, can only be one of a fixed number of values. The difference between a categorical and ordinal variable is that ordinal variables have an order, such as a Likert scale.

Exploratory data analysis, or EDA, is one of the most important parts of data analysis as it can be highly generative of crucial insights that can act as a springboard for later machine learning models or pipelines. Exploratory data analysis falls under the category of descriptive analytics–you’re answering the question of “what is going on here?” which is critical in asking further questions such as “what will happen?” (predictive analytics), and “what should we do?” (prescriptive analytics).

Exploratory data analysis is a multi-step, iterative process, of which data visualization is just one part. EDA also includes calculating summary statistics and analyzing multivariate relationships and univariate trends. Data visualization is the process of creating graphs and plots such as box plots, scatter plots, histograms, and heat maps. These can be used for EDA, as well as other parts of the data science process, such as for dashboards and presenting results.

### About

Einblick is an AI-native data science platform that provides data teams with an agile workflow to swiftly explore data, build predictive models, and deploy data apps. Founded in 2020, Einblick was developed based on six years of research at MIT and Brown University. Einblick is funded by Amplify Partners, Flybridge, Samsung Next, Dell Technologies Capital, and Intel Capital. For more information, please visit www.einblick.ai and follow us on LinkedIn and Twitter.